Founder & CEO

Jaquel Williams

Jaquel Williams is a dedicated mental health professional with a passion for making mental wellness accessible, relatable, and stigma-free. With a Master’s in Education and certifications as a National Certified Counselor (NCC) and a Licensed Associate Professional Counselor (LAPC), Jaquel brings extensive expertise in working with individuals facing emotional regulation challenges, addiction, and behavioral health concerns. Having navigated personal struggles with anxiety and depression, Jaquel understands firsthand the importance of having the right support system. This lived experience, combined with years of professional practice in high-pressure mental health settings, inspired the creation of Senti, LLC—a space where people, especially men and young adults, can feel seen, heard, and empowered in their healing journey.

Jaquel's approach blends traditional therapy techniques with innovative tools like gamified therapy, fostering engagement and emotional growth in a way that resonates with younger audiences. Beyond counseling, Jaquel is a speaker, educator, and advocate for mental wellness, aiming to shift perspectives and encourage open conversations about mental health. Through Senti’s services, apparel line, and digital platforms, Jaquel continues to build a movement centered on self-discovery, resilience, and holistic well-being.

Empowering Healing Through Authentic Connection

I’ve always believed that true healing comes not just from knowledge, but from authentic, empathetic connection. My journey into mental health and counseling wasn’t just a career choice—it was a calling rooted deeply in my personal experiences as a Black man and the unique challenges that our community faces. My life’s work has always been driven by a deep desire to create a space where individuals, particularly those who feel marginalized, can experience healing and growth.

Having worked with diverse individuals from all walks of life, I've learned that healing requires more than just strategies and tools. It’s about meeting people where they are and understanding their cultural context, life experiences, and the barriers they face, particularly within communities where mental health is often stigmatized. I believe in the inherent strength each person carries, and I’ve seen firsthand how transformative it is when we recognize that strength and honor it within a therapeutic setting.

My path began with a desire to understand the complexities of human behavior—especially the nuances of Black identity and the ways it intersects with mental health. I know that for many Black men and women, mental health care has often been out of reach due to stigma, lack of access, or a history of cultural disconnection from mainstream providers. That’s why I believe counseling has to be more than a method—it has to be a space of trust, compassion, and cultural understanding. A place where Black individuals, particularly Black men, can feel comfortable sharing their struggles without fear of judgment.

In my work, I combine evidence-based practices with a deeply relational and culturally relevant approach. While I pull from proven therapeutic techniques, I also prioritize cultural competence, recognizing that each person’s mental wellness is shaped by their background, family dynamics, and social experiences. For me, healing is about creating an environment where clients feel valued, seen, and heard beyond their challenges—where their culture and experiences are integral to their journey toward healing.

What sets me apart is my holistic approach to mental health. I understand that mental wellness isn’t just about the mind—it’s interconnected with our emotions, spirituality, and social realities. Our past experiences, the racism and social injustices we’ve faced, and the communities we belong to all influence how we cope with stress, trauma, and everyday challenges. Through this lens, I help clients not only manage their mental health but also integrate it into their daily lives for lasting growth and healing.

In my work, I don’t just focus on fixing problems—I focus on empowering individuals to reconnect with themselves, embrace vulnerability, and build the resilience they need to lead fulfilling lives. Whether through one-on-one counseling, group therapy, or workshops, my goal is to help my clients find strength and healing within their own stories and journeys.

As I continue to grow in my work, my mission remains clear: to create spaces where mental wellness isn’t just a goal but a natural, ongoing part of a person’s life. Through vulnerability, compassion, and cultural understanding, I empower others to transform their lives and discover their true capacity for growth, healing, and self-empowerment. My aim is to make mental health a priority and a celebration for Black men and women who have long been overlooked or underserved.

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